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Marketing Major Overview The key to success in any business today is its marketing strategy. The entire process of entering markets and creating profitable customers for life is the fundamental challenge faced by today’s marketing manager. Every business needs a business plan that maps out the process of identifying the target market, attracting interest, gaining customers and retaining them for future sales. A solid marketing plan is an integral part of the overall business Many investors turn to CNBC stock market live for daily updates on the companies they're watching.

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Business marketing major

The marketing major prepares you to serve a vital role as the liaison between businesses and consumers. As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products.

With a background in marketing, finance, public relations, and human resources, you have a unique, competitive advantage over your peers. The marketing major offered through the Department of Marketing is vital to all organizations and individuals, from global corporations to small businesses, from CEOs to proprietors of small retail stores, from global manufacturing operations to a new “high tech” start-up.
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This major covers everything from advertising to market research, and you can choose from three areas of emphasis to personalize your plan of study. Marketing Major Courses (Minimum Grade “C”) The Marketing major has two options: General Marketing allows students to choose the areas of Marketing that they are most interested in studying. Marketing with concentration in Advertising* requires students to choose marketing courses more focused on advertising and promotion.
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Admission. Review the admission requirements and complete the admission application. Identify whether you will be majoring in marketing. Plus, Marketing majors have the opportunity to further specialize with concentrations in Digital Marketing and in Business Development.

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